CISO Personal Branding Program

As a CISO, or a senior cyber security leader, your personal brand really matters. It’s your reputation – what you’re known for and how people experience you – in person, print and online. It’s about being visible, connected, credible, and valuable inside your organisation with the stakeholders, and out of it, with your peers. It creates loyalty, meaning and trust, and requires you to craft memorable experiences in the minds of those you interact with, at every touch point, so you open doors to new opportunities. Your personal brand is now your single greatest asset, differentiating you from others in the market.

Through this personal branding program we’ll transform your leadership by helping you to position yourself more effectively with stakeholders and employees within your organisation, plus customers, journalists, media representatives, conference organisers, and recruiters outside of it. This will impact your reputation, relationships and bottom-line results. And, as a result, it’s highly likely you’ll feel happier and more confident.

Here’s what you’ll learn in

THE CISO PERSONAL BRANDING PROGRAM

With us at your side we’ll enable you to put your personal brand in another league. We’ll ensure the foundations are in place, that you’re confident with what you have to do, and make you accountable for your actions. We break this down into four phases: to discover, learn, implement and measure. We also provide an optional fifth phase, to portray. As image is everything, should you require professional headshots and PR shots for your personal brand please advise us and we’ll include this service.

DISCOVER

We begin by getting clear on the objective and results you want to achieve, so we can assess the value of our time together. Then, through a series of practical exercises, and in the context of personal branding, we define your:

  • Strengths and weaknesses
  • Values, passions and purpose
  • Voice and style
  • Audience

LEARN

In this phase you’ll learn which social media platforms to use, how to present yourself online, and what to say, so you can clearly communicate your unique value. Together we’ll review any existing online profiles you have and determine whether they’re helping or hindering performance. If they need to be revised we’ll advise on exactly how to do this. By the end of this phase you’ll have a methodology for using all social media platforms, know how to position yourself as a thought leader in your niche and how to get the best out of LinkedIn, Twitter and blogging.

IMPLEMENT

This is where we’ll be setting the strategy and looking at the tactics, so you’ll know exactly what to do and when to do it. We’ll be looking at networking online and offline, building relationships, what to write, or post or tweet, or like. And, we’ll also be looking at your offline activity. We’ll be giving you a framework for all of this so you can implement it across multiple platforms. This is also where we’ll hold you accountable for the actions you’ve committed to take online, in print and in person. We’ll equip you with tools and done for you scripts to make this easy. We’ll also be there for advice, to stimulate ideas, and to review any copy, or content. By the end of this phase you’ll know exactly what to do, how to do it and in what order.

MEASURE

If you want to create an effective personal brand you need to know how to leverage your time so you’re not a slave to it. This means creating systems and processes, plus measuring what’s working. In our personal branding program we’ll help you do this and for each touch point.

WHO DELIVERS THE PROGRAM?

Jane Frankland delivers the program. Jane is a Fellow of the Institute of Sales & Marketing Management (ISMM) and has had a successful career incorporating entrepreneurship, business consultancy and speaking. She is a top 50 influencer in the UK cyber security market, an SC Awards Judge for Europe and the USA and is frequently short-listed for industry awards.

For the past 19 years Jane has held leadership positions within her own companies and at several large PLCs, including the NCC Group. She has also advised Boards, managed one of the largest penetration teams in the world, and through her companies has been heavily involved in OWASP, CREST, and launching the Cyber Essentials Scheme.

  • In depth knowledge of the cyber security market, plus 19-years worth of business development and entrepreneurship experience, with advanced proficiency in current sales and marketing techniques including lead generation, client acquisition and account management.
  • Top 50 market influencer, well connected globally, with a network of over 15,000.
  • Skilled at training, coaching and mentoring.

WHAT ARE YOU GOING TO GET?

CLARITY

Clarity on your personal brand direction and strategy. For example, honing your online profile, building a content marketing strategy, communication plan and editorial schedules so you’re positioned as a thought leader. Additionally you’ll get clarity on your knowledge of social media and how well you’re using it.

VISIBILITY

Improved visibility, positioning and messaging so you can differentiate yourself from others in the market, get in front of your target audience, and attract opportunities.

SPEED

Speed is the currency of business and with us at your side you’ll have access to lessons that are to the point, effective and tackle the ‘how to do something part’ so you’ll get results fast. With step-by-step instructions and examples you’ll be clear on exactly what to do and how to do it so you’ll no longer fear taking action or be fumbling your way along. We give you access to resources, such as scripts, exercises, videos and recommended suppliers, which enables you to be efficient with your learning, implement faster, and save time and money.

SUPPORT

Even though training enables you to tackle the ‘how to do’ something part so you get results fast, we’ll be there for support and accountability, so you can ask questions, get reviews on your work and make progress. This doesn’t end on the day of the program either. We’ve built a private members area for you, so you can communicate with those you met on the program, meet new peers, and continue to be supported after the program ends.

WHAT ARE THE SIDE EFFECTS?

The CISO Personal Branding Program may cause you to:

  • Stand out from other CISOs.
  • Build more influence in your organisation and the market.
  • Attract more opportunities.
  • Earn more money.
  • Build a stronger, more useful network of contacts.
  • Position yourself for starting your own business, or consulting, or Non Exec Board positions prior to retirement.
  • Get more speaking engagements, and enable you to travel the world.
  • Get more comments published in the press.
  • Get you heard on the radio, or seen on TV, especially on the news.
  • Build your reputation, become well known and more trusted.
  • Communicate authentically and professionally.
  • Have your content or views shared, liked, or tweeted.
  • Reach more people globally.
  • Help more cyber security professionals and get kudos from your peers.
  • Feel confident, empowered and happier.

HOW DOES IT WORK?

Q. Who is this program right for?
If you’ve ever said anything like this it’s right for you:

  • I’ve no idea where to start.
  • I struggle to know what to say, or how to find my voice, and use it professionally.
  • I’ve no idea whether I should be accepting contacts on my Linkedin network or contacting others.
  • I’m worried about putting myself out there, and making a mistake.
  • I know writing isn’t my strong point, yet good communication is required for my role.
  • I know being technically competent is not enough anymore, and why I need a personal brand, but I don’t know how I’m going to find time for it.

Q. Do I have to be a CISO or senior leader to come on your training program?
The program has been designed for CISOs, senior cyber security leaders, or those who engages with senior stakeholders in an organisation. It’s your call and if you’re not sure, just email us.

Q: How is this program delivered?
This program is delivered two ways. The first is onsite, at a location in London, over the course of a day – June 13th. If you can’t make this date then we’re holding an online, live, learning program via Zoom, on June 12th. The class sizes are limited to 15 so we can cater for individual attention.

Q. Are you able to offer a training solution for those who can’t make it to London?
Yes, we offer an online, live, learning program on June 12th.

Q. What if I’m in another time zone and your dates and times aren’t suitable?
We’ll record all our sessions, and deliver these to you. Whilst you won’t get the benefit of live interaction, you’ll still be able to message us with your questions and benefit from the online community. All we ask is that you let us know that you’d like this feature.

Q. What do I need to bring with me?
It’s essential you bring your laptop, as this is a learning AND implementation program. You may also want to bring a notepad.

Q. Why should I do it now?
There’s never been a better time to do this program than now. CISOs and senior cyber security leaders are expected to lead and engage with other stakeholders in the organisation, and knowing how to use your personal brand to do this can be extremely helpful. Furthermore, having a personal brand enables you to attract all sorts of rewards and opportunities.

Q. What if I’m not great at writing?
Don’t worry about this. Writing isn’t for everyone and we can give you workarounds.

Q: How long will it take for me to see results?
Results vary for several reasons. Firstly, this program is effort and reward based, so what you put in, you get out. Secondly, it depends on what objectives you’ve set at the start. Thirdly, you’re going to have to test some of the things we teach, as no one has a blue-print. That said, if you take action and implement what we teach, as soon as possible, we can guarantee that your personal brand will be elevated.

Q. Do you offer a guarantee?
Yes. We’re fully committed to help you reach your personal branding goals so we offer a 30-day guarantee. We want you to feel good about your purchase and succeed. We know that if you know what to do and take consistent action you’ll see results.

Q. Can you offer this program privately, one-on-one?
Yes, and we can even tailor it to your needs. Just contact us by email and we can discuss it.

Q. Can you provide me with an invoice?
Yes. Just email us with your company details and we’ll sort this out.

Q. Can I make a bank transfer instead of paying with a card?
Yes, but I’d encourage you to act fast so you don’t miss out. Please email us and we’ll send the bank details.

Q. What if I’ve got a question and it’s not listed here?
Contact us via email with it and we’ll answer within 24-hours.

Q. What do I do next?
Just hit the “BUY NOW” button below and you’ll be asked for your credit card details. Once this has been processed we’ll be in contact with all the details, and to confirm your preferred date and location.

Buy Now

THE PROGRAM CLOSES ON:

13TH APRIL AT MIDNIGHT BST